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Why is Your Home Not Selling?

Jan Wilcox June 20, 2017

Why is Your Home Not Selling?Has your home been on the market for quite some time with no offers? Have you been watching while other homes in your neighborhood sell within days of listing? Are you frustrated and worried that you may never find a buyer?

If you’re having trouble selling your home, it’s time to take a good look at what you’re offering. Here are common problems that cause homes to languish on the market.

Your home is priced too high

Even in a seller’s market, there are limits to how high you can price your home. Determining the best price for your home can be tricky. Enlisting the help of a real estate professional who is an expert in your market can be a huge asset. They will know what the comps are for your area and how your home stacks up to the competition. They will also be well versed in the market trends that are currently affecting housing prices in your area, and can adjust your asking price accordingly. If your home isn’t selling, examining your asking price is one of the first steps you should take.

Your home is in poor condition

If you want to get your full asking price, you need to pay special attention to the condition of your home. If your house falls short in any way from other properties available in your area, it could cause it to not sell. Are there improvements you could make to your home that would make it more appealing to buyers? This could include sprucing up your curb appeal, making cosmetic changes to the interior, and addressing repairs like holes in the walls or leaky faucets.

Your marketing materials need work

Many buyers do their first home searches online. This means that the photos you take of your home are the first things potential buyers will see. Your photos can either entice them to see more or turn them off. Take a look at your listing photos. Do they highlight your home’s best features, or are you leaving too much to the imagination? Consider hiring a professional photographer to shoot flattering photos of your home for your listing.

You haven’t depersonalized

When buyers walk into a home, they want to be able to envision themselves living there. That can be hard to do if you have too much personal clutter in your home. Buyers may not (and probably will not) share the same tastes as you, so it’s imperative you remove personal items and clutter before showing the home.

Buyers can’t see the house

Selling a house is an inconvenience to those currently living in it. But it’s an unavoidable price of doing business. If you make it hard for buyers to come see your home in person, it’s more likely to sit on the market. If you have renters, consider waiting until the renters have vacated before showing the home. If you are currently living there, be reasonable about allowing agents to show your home as necessary.

It could be the difference between selling your home quickly and for a good price, or waiting weeks or even months before you get an offer.

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